21 June 2021 · Sales


Go Anywhere, Do Anything has been a way of life for Jeep owners throughout the history of Jeep. Learn about Jeep history and explore Jeep models by year.

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1940s – The Fearless Generation

Born in the heat of battle, the Go Anywhere, Do Anything® Jeep® 4x4 emerged a hero to thousands of Allied soldiers around the world. The equally heroic civilian Jeep vehicles of the 1940s firmly established the Jeep Brand as the undisputed leader in 4x4 technology.

1950s – The Pioneer Generation

The 1950s saw the rise of the recreation vehicle, as well as engineering superiority. Grass-roots enthusiasts helped launch Jeep® Jamborees and took the original freedom machine to new heights in sales thanks to seven unique models.

1960s – The Experimental Generation

The all-new Jeep® Wagoneer represented unparalleled refinement and innovation. Prestige and individuality ruled the day. The Jeep brand line-up grew to include 14 models — for work, play, recreation and luxuriously capable transportation.

1970s – The 4x4 Generation

The Jeep® brand's 4x4 leadership continues in the 70's with the introduction of the first full-time 4x4 system. The sporty 2-door full-size Cherokee (SJ) sweeps the 4x4 of the Year awards. Six models help elevate sales to all-time highs.

1980s – The Lifestyle Generation

The all-new Jeep® Cherokee (XJ) introduced helped revolutionize the 4x4 market. The mighty XJ introduced many industry firsts, including: the first compact 4-door SUV, first UniFrame construction, and first full-time 4x4 system with shift-on-the-fly capability.

1990s – The Topless/Top-Down Generation

The all-new 1993 Jeep® Grand Cherokee (ZJ) set a new industry benchmark thanks to its unique balance of on- and off-road capability. The super-capable Wrangler (TJ) with its new coil suspension was introduced in 1997. In 1999 the new Grand Cherokee (WJ) was marketed as the most capable SUV ever. Sales soared to 629K units for the decade.

2000s – The Weekend Warrior Generation

The radical 2003 Jeep® Wrangler Rubicon was the most capable vehicle ever produced by the Jeep brand. A new 4-door Wrangler took the industry by storm. The Compass and Patriot were the first Jeep vehicles to reach into the small cross-utility segment.

2010s – The Global Generation

The Jeep® brand resonates with consumers around the world as global sales increase to highest point in over 80-year history with 1.41 million units sold worldwide for 2016. Strategic launches of the all-new Grand Cherokee, Renegade and Compass vehicles.

See for yourself just how far the innovation of Jeep has come in the past 80 years. Book your test drive online, or come in and see us at Armstrong Jeep at 78 Neil Street, Toowoomba.